Social Media Hype
When I find myself in discussions with companies about social media these days, there is one thing that is common. People tend to be focused on the hype and one specific aspect of social media they have heard of. Many people and companies are feeling the pressure to get a Facebook page and twitter to … Read more
An Amazing Opportunity
Seth Godin has put out a call for you to spend 6 months with him. It’s not an internship. It’s not an MBA you have to pay for but it’s something in between. He’s coined it an Alternative-MBA. This is the core of the experience that he is looking to provide, the best part is … Read more
If your business model requires me to do things I won’t….
You need to think about changing it. I recently received an email from an online photo site. I have diagrammed the email to illustrate how unfriendly it is and why it does not incent me to remain a customer. ‘don’t forget to preserve your Snapfish account’ -really? It probably is a good thing they reminded … Read more
